Depending on your strategy, place bestsellers, house brands or leading brands at eye-level. This merchandising strategy is aimed at generating sales as shoppers tend to focus on these products. Eye-Level PositionĮye-level is considered the most lucrative product position on the shelf. The formula for %profit should be ((/GetColumnAggregate(“”,”sum”)) * 100. These are calculated as the product’s Sales, Units, Store Bal Quantity and Profit as a percentage contribution of the total Sales, Units, Store Bal Quantity and Profit of the gondola. These fields are calculated as the product’s Linear Space, Areal Space and Cubic Space as a percentage contribution of the total Linear Space, Areal Space and Cubic Space of the gondola. Gross Margin is calculated as the Profit as a percentage over the Sales value. Profit is simply calculated as Sales minus the Sales as Cost This formula is calculated as follows: Profit This is similar to forward space except that it would be the area from above (as in looking at the shelf from above). The total width of the product is taken in metres (or centimetres). Depending on the category strategy, this should be aligned with an average between your sales and units contribution. Cubic share is the percentage of cubic space occupied. You can also use this measurement to rationalise how much space to give to a sub-category or segment of a product if cubic share is calculated. It is the three-dimensional volume taken up by the product, shown in metres-cubed. Cubic SpaceĬubic space calculates the volume or space of a product on your shelf in cubic feet. Providing more space for a high selling product leads to more sales. What’s more, it’s done with the aim of enticing shoppers to purchase more.įor example, if you want to encourage customers to purchase more of a particular product, you could look to increase its share of space. It’s a relative measure for ensuring brands receive the space they deserve on the shelf.

Forward Shareįorward Share calculates the two-dimensional forward space a product occupies across a planogram as a percentage contribution of the total forward space of all products This is the two-dimensional area (facing forward) taken up by a product. The purpose of this article is to provide a brief explanation of a few of the commonly formulated fields used in the DotActiv software as well as how each of them is calculated.Īpplicable Products: DotActiv Free, DotActiv Lite, DotActiv Pro,

Retail planogram software for mac